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Digital Marketing Trends
Customer experience trumps all
Still experimenting with digital
Content marketing is exciting but hasnt grown
Video is growing as an exciting opportunity
Focus on customer experience is non geo specific
The rise of marketing automation
CX
The decrease in demand gen and increase in CX
Customer experience is your only differentiator
Pricing is not a differentiator
Again customer experience is your only differentiator
You cant pick which strategyto focus on and measure
Marketings role
Insight vs analytics
Mobile is an important part of the customer experience
B2B and B2C are getting closer
Data shouldnt be ignored
We are ignoring the power of geo targeting
Agencies need to focus more on content optimization
B2B is more focused on content optimization
Customer journey is still top priority
Offline is the bride of online
Hiring data driven marketers are a key to success in the next five years
ROI is still an issue for marketers
Marketers become ridiculously proud of their writing
Stop relying on Google
Mobile Just mobile
Social conversion is coming
New payment methods are on the rise
Paid advertising is here to stay
Marketing automation becomesde rigueur
Content creators are more necessary than ever
The algorithm will change And change again
Conversion optimization has high ROI
Growth hacking will continue to evolve
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