New payment methods are on the rise
Digital Marketing Trends

New payment methods are on the rise
With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.
Privacy issues are a mainstream concern and its up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.
CX
Customer experience is your only differentiator
B2B and B2C are getting closer
ROI is still an issue for marketers
Conversion optimization has high ROI
Customer journey is still top priority
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Mobile is an important part of the customer experience
Marketings role
Pricing is not a differentiator
You cant pick which strategyto focus on and measure
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