Paid advertising is here to stay
Digital Marketing Trends

Paid advertising is here to stay
Whether you like it or not, youre going to need to pay for advertising spots. I agree with marketers who claim, PPC is dying, but I also see the advent of alternative forms of paid advertising taking its place.
Consider Buzztala for instance. Although they provide organic video ads, they are still ads. And they still cost money. Rising methods of organic/paid advertising are entering into the marketing methods of some brands, signaling a growing trend.
Customer experience trumps all
The decrease in demand gen and increase in CX
Customer journey is still top priority
B2B is more focused on content optimization
You cant pick which strategyto focus on and measure
New payment methods are on the rise
Pricing is not a differentiator
Customer experience is your only differentiator
CX
Paid advertising is here to stay
Again customer experience is your only differentiator
Content marketing is exciting but hasnt grown More ...
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