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ROI is still an issue for marketers

Digital Marketing Trends

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ROI is still an issue for marketers

32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.


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Video is growing as an exciting opportunity
Marketers become ridiculously proud of their writing
Still experimenting with digital
Customer journey is still top priority
Marketings role
The rise of marketing automation
Social conversion is coming
Mobile Just mobile
B2B and B2C are getting closer
New payment methods are on the rise
B2B is more focused on content optimization
We are ignoring the power of geo targeting
More ...


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