ROI is still an issue for marketers
Digital Marketing Trends
ROI is still an issue for marketers
32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.
CX
Mobile is an important part of the customer experience
Customer experience is your only differentiator
Social conversion is coming
You cant pick which strategyto focus on and measure
Pricing is not a differentiator
Insight vs analytics
The decrease in demand gen and increase in CX
Customer experience trumps all
Agencies need to focus more on content optimization
Hiring data driven marketers are a key to success in the next five years
Still experimenting with digital More ...
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