ROI is still an issue for marketers
Digital Marketing Trends
ROI is still an issue for marketers
32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.
Conversion optimization has high ROI Marketers become ridiculously proud of their writing The algorithm will change And change again Agencies need to focus more on content optimization We are ignoring the power of geo targeting Mobile Just mobile B2B is more focused on content optimization ROI is still an issue for marketers You cant pick which strategyto focus on and measure Marketings role B2B and B2C are getting closer The rise of marketing automation More ...
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