ROI is still an issue for marketers
Digital Marketing Trends
ROI is still an issue for marketers
32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.
Customer experience trumps all
Focus on customer experience is non geo specific
Data shouldnt be ignored
The decrease in demand gen and increase in CX
Mobile is an important part of the customer experience
B2B is more focused on content optimization
Stop relying on Google
Agencies need to focus more on content optimization
Marketing automation becomesde rigueur
Customer experience is your only differentiator
We are ignoring the power of geo targeting
CX More ...
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