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ROI is still an issue for marketers

Digital Marketing Trends

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ROI is still an issue for marketers

32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.


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Customer experience is your only differentiator
Offline is the bride of online
You cant pick which strategyto focus on and measure
B2B and B2C are getting closer
Mobile is an important part of the customer experience
The algorithm will change And change again
Data shouldnt be ignored
Conversion optimization has high ROI
Content creators are more necessary than ever
New payment methods are on the rise
Marketers become ridiculously proud of their writing
Pricing is not a differentiator
More ...


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