The algorithm will change And change again

The search algorithm will change. It will infuriate you, delight you, confuse you, and disappoint you. But it will change.
Im referring, of course, to Googles search algorithm, the almighty search machine that decides which content ranks highest in the search engine results page (SERPs). Today, however, we need to consider Facebooks algorithm, Bings algorithm, and even the mashup of Twitter and Googles algorithm.