Customer journey is still top priority
Digital Marketing Trends
Customer journey is still top priority
70% of companies cited having a clear understanding of customer journeys across channels as very important. The disconnect between data and the customer journey is still extremely apparent. In order to fully understand the journey, you must be able to analyze the past across all channels.
B2B is more focused on content optimization
Paid advertising is here to stay
Focus on customer experience is non geo specific
Customer experience trumps all
Stop relying on Google
Mobile is an important part of the customer experience
The rise of marketing automation
New payment methods are on the rise
Again customer experience is your only differentiator
The decrease in demand gen and increase in CX
Content creators are more necessary than ever
Agencies need to focus more on content optimization More ...
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