Marketers become ridiculously proud of their writing
Digital Marketing Trends

Marketers become ridiculously proud of their writing
In our online social world, we recognize that all marketers are writers. Everybody writes, and thats true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency they tell the world who we are, as Beth Dunn points out. They can make us look smart or they can make us look stupid and so being able to communicate well in writing isnt just nice; its necessity.
Are you thinking writing doesnt matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg use your best words to convey depth under the surface. That means youre got to choose those words well, and write with economy and the style and the end reader in mind (theres that empathy thing again!). Thats true whether youre writing a listicle or the words on a Slideshare deck or the opening paragraph Lee wrote at the top of this post
You cant pick which strategyto focus on and measure
Focus on customer experience is non geo specific
B2B and B2C are getting closer
The decrease in demand gen and increase in CX
Still experimenting with digital
Customer experience is your only differentiator
Social conversion is coming
Content marketing is exciting but hasnt grown
Stop relying on Google
Again customer experience is your only differentiator
Marketing automation becomesde rigueur
Pricing is not a differentiator
Test your English Language
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Celebration of Onam
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