B2B and B2C are getting closer
Digital Marketing Trends
B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
New payment methods are on the rise
Content marketing is exciting but hasnt grown
Conversion optimization has high ROI
Customer experience trumps all
Marketing automation becomesde rigueur
CX
You cant pick which strategyto focus on and measure
Data shouldnt be ignored
Focus on customer experience is non geo specific
Still experimenting with digital
Pricing is not a differentiator
Mobile Just mobile More ...
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