B2B and B2C are getting closer
Digital Marketing Trends
B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
Insight vs analytics
Conversion optimization has high ROI
Stop relying on Google
CX
Video is growing as an exciting opportunity
Marketers become ridiculously proud of their writing
Marketings role
B2B is more focused on content optimization
Agencies need to focus more on content optimization
Paid advertising is here to stay
Customer experience is your only differentiator
Customer journey is still top priority More ...
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