B2B and B2C are getting closer
Digital Marketing Trends
B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
Still experimenting with digital
The decrease in demand gen and increase in CX
Growth hacking will continue to evolve
Marketers become ridiculously proud of their writing
We are ignoring the power of geo targeting
Customer experience trumps all
Mobile Just mobile
Insight vs analytics
B2B is more focused on content optimization
The algorithm will change And change again
The rise of marketing automation
Video is growing as an exciting opportunity More ...
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