B2B and B2C are getting closer
Digital Marketing Trends
B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
Agencies need to focus more on content optimization
Insight vs analytics
Paid advertising is here to stay
Video is growing as an exciting opportunity
CX
Hiring data driven marketers are a key to success in the next five years
ROI is still an issue for marketers
Still experimenting with digital
Customer experience trumps all
Again customer experience is your only differentiator
You cant pick which strategyto focus on and measure
B2B is more focused on content optimization More ...
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