B2B and B2C are getting closer
Digital Marketing Trends

B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
Data shouldnt be ignored
Agencies need to focus more on content optimization
Video is growing as an exciting opportunity
B2B and B2C are getting closer
Again customer experience is your only differentiator
Focus on customer experience is non geo specific
Offline is the bride of online
Hiring data driven marketers are a key to success in the next five years
Social conversion is coming
Marketing automation becomesde rigueur
Still experimenting with digital
Conversion optimization has high ROI More ...
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