Offline is the bride of online
Digital Marketing Trends
Offline is the bride of online
Only 38% of marketers see using offline data to optimize the online experience as being very important over the next few years. How do you manage the entire customer journey when you are not measuring and tracking the ENTIRE experience?
Customer experience trumps all The decrease in demand gen and increase in CX ROI is still an issue for marketers Mobile Just mobile Customer experience is your only differentiator You cant pick which strategyto focus on and measure The algorithm will change And change again Insight vs analytics Focus on customer experience is non geo specific Stop relying on Google Conversion optimization has high ROI New payment methods are on the rise More ...
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