Video is growing as an exciting opportunity
Digital Marketing Trends
Video is growing as an exciting opportunity
5% of marketers believe that video is the single most exciting initiative in 2015 compared to 3% in 2014.
Conversion optimization has high ROI
CX
Content marketing is exciting but hasnt grown
B2B is more focused on content optimization
Social conversion is coming
Customer experience trumps all
Offline is the bride of online
B2B and B2C are getting closer
Pricing is not a differentiator
Marketers become ridiculously proud of their writing
You cant pick which strategyto focus on and measure
The rise of marketing automation More ...
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