Data shouldnt be ignored
Digital Marketing Trends
Data shouldnt be ignored
Only 15% of marketers consider joining up data across all channels as a priority for the year ahead. Look for an future blog post from me on this topic. It is a massive mistake to keep ignoring the dream of one central repository for all customer data.
Pricing is not a differentiator
We are ignoring the power of geo targeting
Marketing automation becomesde rigueur
B2B is more focused on content optimization
Customer journey is still top priority
Content marketing is exciting but hasnt grown
Video is growing as an exciting opportunity
Conversion optimization has high ROI
Hiring data driven marketers are a key to success in the next five years
B2B and B2C are getting closer
Content creators are more necessary than ever
Data shouldnt be ignored More ...
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