Data shouldnt be ignored
Digital Marketing Trends
Data shouldnt be ignored
Only 15% of marketers consider joining up data across all channels as a priority for the year ahead. Look for an future blog post from me on this topic. It is a massive mistake to keep ignoring the dream of one central repository for all customer data.
B2B is more focused on content optimization
New payment methods are on the rise
Social conversion is coming
Paid advertising is here to stay
Customer experience trumps all
Mobile Just mobile
Focus on customer experience is non geo specific
Still experimenting with digital
Customer experience is your only differentiator
The rise of marketing automation
Marketing automation becomesde rigueur
Content marketing is exciting but hasnt grown More ...
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