Marketings role
Digital Marketing Trends

Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
Customer experience is your only differentiator
Stop relying on Google
Data shouldnt be ignored
Focus on customer experience is non geo specific
ROI is still an issue for marketers
Customer experience trumps all
You cant pick which strategyto focus on and measure
Agencies need to focus more on content optimization
The algorithm will change And change again
Marketing automation becomesde rigueur
Pricing is not a differentiator
Video is growing as an exciting opportunity More ...
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