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Marketings role

Digital Marketing Trends

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Marketings role

Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.


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You cant pick which strategyto focus on and measure
B2B and B2C are getting closer
Paid advertising is here to stay
Still experimenting with digital
Social conversion is coming
Marketings role
Pricing is not a differentiator
ROI is still an issue for marketers
Data shouldnt be ignored
Video is growing as an exciting opportunity
B2B is more focused on content optimization
Offline is the bride of online
More ...


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