Marketings role
Digital Marketing Trends
Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
The algorithm will change And change again
Customer experience trumps all
Video is growing as an exciting opportunity
You cant pick which strategyto focus on and measure
Insight vs analytics
Marketing automation becomesde rigueur
Social conversion is coming
Stop relying on Google
B2B is more focused on content optimization
Customer journey is still top priority
Content creators are more necessary than ever
Marketings role
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