Marketings role
Digital Marketing Trends
Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
Agencies need to focus more on content optimization
Marketings role
Mobile is an important part of the customer experience
Pricing is not a differentiator
Customer journey is still top priority
Offline is the bride of online
We are ignoring the power of geo targeting
Marketing automation becomesde rigueur
Conversion optimization has high ROI
ROI is still an issue for marketers
Still experimenting with digital
B2B and B2C are getting closer More ...
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