Marketings role
Digital Marketing Trends

Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
The rise of marketing automation
Content creators are more necessary than ever
ROI is still an issue for marketers
Social conversion is coming
B2B and B2C are getting closer
Video is growing as an exciting opportunity
The decrease in demand gen and increase in CX
Marketing automation becomesde rigueur
Agencies need to focus more on content optimization
Mobile is an important part of the customer experience
CX
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