Marketings role
Digital Marketing Trends

Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
We are ignoring the power of geo targeting
Video is growing as an exciting opportunity
Paid advertising is here to stay
The algorithm will change And change again
Mobile is an important part of the customer experience
CX
Marketers become ridiculously proud of their writing
Insight vs analytics
Customer journey is still top priority
Again customer experience is your only differentiator
Marketings role
Conversion optimization has high ROI More ...
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