Agencies need to focus more on content optimization
Digital Marketing Trends

Agencies need to focus more on content optimization
The Adobe study found that 29% of companies listed content optimization as a top priority, yet 23% of agencies believe it should be a top priority. Content production is important but content optimization is the more powerful strategic tool.
Mobile is an important part of the customer experience
Marketings role
Paid advertising is here to stay
You cant pick which strategyto focus on and measure
ROI is still an issue for marketers
Customer experience trumps all
B2B is more focused on content optimization
Video is growing as an exciting opportunity
Data shouldnt be ignored
Focus on customer experience is non geo specific
Stop relying on Google
Customer experience is your only differentiator More ...
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