Agencies need to focus more on content optimization
Digital Marketing Trends

Agencies need to focus more on content optimization
The Adobe study found that 29% of companies listed content optimization as a top priority, yet 23% of agencies believe it should be a top priority. Content production is important but content optimization is the more powerful strategic tool.
B2B is more focused on content optimization
Customer experience trumps all
Stop relying on Google
Content marketing is exciting but hasnt grown
Again customer experience is your only differentiator
Agencies need to focus more on content optimization
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Data shouldnt be ignored
Still experimenting with digital
Insight vs analytics
Pricing is not a differentiator
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