Agencies need to focus more on content optimization
Digital Marketing Trends
Agencies need to focus more on content optimization
The Adobe study found that 29% of companies listed content optimization as a top priority, yet 23% of agencies believe it should be a top priority. Content production is important but content optimization is the more powerful strategic tool.
Marketings role
Content marketing is exciting but hasnt grown
Conversion optimization has high ROI
Mobile is an important part of the customer experience
B2B is more focused on content optimization
Customer experience is your only differentiator
The decrease in demand gen and increase in CX
Video is growing as an exciting opportunity
Marketers become ridiculously proud of their writing
Customer experience trumps all
Focus on customer experience is non geo specific
Insight vs analytics More ...
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