The decrease in demand gen and increase in CX
Digital Marketing Trends
The decrease in demand gen and increase in CX
The focus will not be centered around demand generation or inbound marketing. It is about education and revitalizing the customer experience.
CX
Insight vs analytics
Customer journey is still top priority
B2B and B2C are getting closer
Marketings role
B2B is more focused on content optimization
New payment methods are on the rise
Paid advertising is here to stay
Hiring data driven marketers are a key to success in the next five years
Focus on customer experience is non geo specific
Pricing is not a differentiator
Customer experience trumps all More ...
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