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The decrease in demand gen and increase in CX

Digital Marketing Trends

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The decrease in demand gen and increase in CX

The focus will not be centered around demand generation or inbound marketing. It is about education and revitalizing the customer experience.


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B2B and B2C are getting closer
Mobile is an important part of the customer experience
Customer journey is still top priority
B2B is more focused on content optimization
Insight vs analytics
Agencies need to focus more on content optimization
Social conversion is coming
Offline is the bride of online
Mobile Just mobile
Focus on customer experience is non geo specific
Customer experience trumps all
New payment methods are on the rise
More ...


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