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The rise of marketing automation

Digital Marketing Trends

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The rise of marketing automation

Focus on marketing automation is rising across all geographies with the increased need for nurturing in both B2B and B2C environments.


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Conversion optimization has high ROI
Marketing automation becomesde rigueur
B2B is more focused on content optimization
ROI is still an issue for marketers
You cant pick which strategyto focus on and measure
Mobile is an important part of the customer experience
Data shouldnt be ignored
Pricing is not a differentiator
Customer experience is your only differentiator
Customer experience trumps all
Again customer experience is your only differentiator
Content creators are more necessary than ever
More ...


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