B2B is more focused on content optimization
Digital Marketing Trends
B2B is more focused on content optimization
40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.
Mobile is an important part of the customer experience
Again customer experience is your only differentiator
Agencies need to focus more on content optimization
The decrease in demand gen and increase in CX
You cant pick which strategyto focus on and measure
The algorithm will change And change again
Insight vs analytics
Marketers become ridiculously proud of their writing
Marketings role
B2B is more focused on content optimization
Mobile Just mobile
Video is growing as an exciting opportunity More ...
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