B2B is more focused on content optimization
Digital Marketing Trends
B2B is more focused on content optimization
40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.
New payment methods are on the rise
Marketings role
Mobile is an important part of the customer experience
Customer experience trumps all
ROI is still an issue for marketers
Content marketing is exciting but hasnt grown
Pricing is not a differentiator
Marketing automation becomesde rigueur
Agencies need to focus more on content optimization
You cant pick which strategyto focus on and measure
Mobile Just mobile
Stop relying on Google More ...
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