Marketing automation becomesde rigueur
Digital Marketing Trends

Marketing automation becomesde rigueur
Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.
Now, marketing automation is nearly a requirement for any business that wants to stay on top
Customer experience trumps all
Insight vs analytics
The decrease in demand gen and increase in CX
Mobile Just mobile
CX
You cant pick which strategyto focus on and measure
Focus on customer experience is non geo specific
B2B is more focused on content optimization
ROI is still an issue for marketers
Data shouldnt be ignored
Customer journey is still top priority
Still experimenting with digital More ...
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