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Marketing automation becomesde rigueur

Digital Marketing Trends

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Marketing automation becomesde rigueur

Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.
Now, marketing automation is nearly a requirement for any business that wants to stay on top


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B2B is more focused on content optimization
Marketers become ridiculously proud of their writing
Customer experience is your only differentiator
Customer journey is still top priority
Mobile is an important part of the customer experience
CX
Still experimenting with digital
Video is growing as an exciting opportunity
The decrease in demand gen and increase in CX
Growth hacking will continue to evolve
You cant pick which strategyto focus on and measure
Stop relying on Google
More ...


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