Pricing is not a differentiator
Digital Marketing Trends
Pricing is not a differentiator
Only 5% of marketers believe they will be able to set themselves apart with their pricing strategies. This places heavier emphasis on customer experience as a differentiating tactic.
Stop relying on Google
Focus on customer experience is non geo specific
Content marketing is exciting but hasnt grown
The decrease in demand gen and increase in CX
Content creators are more necessary than ever
Marketings role
You cant pick which strategyto focus on and measure
CX
B2B is more focused on content optimization
Insight vs analytics
Marketing automation becomesde rigueur
Customer journey is still top priority More ...
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