Taylor Swift

Taylor Swift didnt become the highest paid woman in the music business by accident. Pops savviest star has crossed swords with Spotify, embraced corporate sponsorship, and moved to secure dozens of trademarks (including phrases like This sick beat) plus she has proved shrewder at honing a brand in the social media age than virtually any other person or company. And shes done it without resorting to dumbed down salacious gimmickry. (Swift, ahem, is arguably the anti