Use Big Data to understand user mobile behavior

Getting insight into user preferences needs rapid analysis of a large amount of information. Leveraging cloud technologies for Big Data solutions to drive improved mobile experience can drive value for both the provider and consumer, said Larry Carvalho (@robustcloud), research manager and lead analyst platform as a service, IDC. Mobile applications can produce advanced analytics to help you enhance business operations, improve user experiences and enhance the internal operation of the applications, said Bruno Scap (@MaseratiGTSport), founder and president, Galeas Consulting. To achieve these improvements, embed the analytical process and results into the user s regular activity flow instead of creating dashboards that a customer has to learn.