Optimize display for the mobile experience

Avoid purpose building for a specific device or network access, suggested Dan Carney (@llnw), VP, operations, Limelight. Instead, work on a common back end that is the single source of truth and then spend energy on the most appropriate capabilities to tailor the content for consumption on the target device? Each device should be considered another content consuming device be it mobile, desktop, television, etc. Applications need to be architected with a flexible presentation layer that allows them to be responsive: one application that adapts to multiple display sizes and form factors, in the cloud, available anywhere on any device, said Gerardo Dada (@gerardodada), VP, product marketing and strategy, SolarWinds. [As such,] business and application owners are responding to the needs of mobile users by developing flexible presentation logic for web sites, typically utilizing Responsive Web Design (RWD), said M.J. Johnson (@threeeyedtoad), director, product marketing, Akamai Technologies.