Ignore server data organization when defining mobile strategy

Since the dawn of personal computers, we ve become accustomed to organizing files in a nested folder format. When trying to retrieve information from our desktops, it seems logical. [For mobile,] the structure doesn t align with how the information is actually consumed. A user friendly mobile strategy ignores this file structure and presents content in a way that maps to business priority, noted Eric Shapiro (@ArcTouch), CEO and co founder, ArcTouch. Define experiences that bring the most useful/valuable information to the front of a mobile app based upon their business objectives, independent of the behind the scenes plumbing.