Expertise in 30 Minutes a Day

No one has the time to read everything they need to in either their professional or personal lives. This general shortcoming creates a magnificent opportunity for us as salespeople to become experts in our industry. A universal lack of reading time means that all it takes for a person to be viewed as an expert in his field in less than a year is a commitment to read for 30 minutes a day about their trade not counting medicine, engineering, etc. For the vast number of industries in which salespeople are involved, this simple one year reading commitment can quickly make you an authority.