Using Time to Sell

Frequently, salespeople think the way to control the amount of time needed for a sale with their customers is by offering them a special deal if they buy now. When this is done, the salesperson is usually only giving away profit, while thinking hes speeding up a sale. We leverage time best by selling to the customers time parameters, not our own. When we sell to their parameters, we are selling at a higher value and a higher profit.