Never Assume

a. Never assume any of the following:
1. The customer cant afford it.
2. The customer wont buy it.
3. The customer doesnt understand the product.
4. The customer wont buy more than one.
5. The customer wont price your competitors.
6. The customer wont like you.
b. On the other hand, dont assume the opposite is true either.
c. Have confidence in your product or service and the need it fills.