Houston Texans

Is superstar defensive end J.J. Watt really the best player in the NFL? No, he is not, if only because he does not play quarterback in a league that favors passing attacks. What Watt is, however, is a recognized name and an All Pro who is becoming a brand all on his own. Watt signed a contract extension with the Texans in 2014, one that could keep him with the Texans up through the end of the decade, and Watt is also a showcased athlete for multiple advertising campaigns. The Texans are still searching for a franchise quarterback, though, as Ryan Mallet has yet to show that he can be one for any NFL team.Current Value: $2.5 Billion