Introduce yourself and your company

My name is Sally Smith with ABC Company. We re a local firm that specializes in helping businesses like yours save money. Don t get too specific yet. Don t mention your product. If you do, that allows the other party to say, Oh, we re happy with what we ve got. Thanks anyway, and hang up. By keeping your introduction general, yet mentioning a benefit, you ll pique your prospect s curiosity and keep them on the line longer.