Holiday Selling

Often the holiday period becomes a very difficult time to sell when youre in a business to business environment. If this is the case for you, use the holiday period to sell yourself and your knowledge. Send your customers information about your industry, the economy or other points of interest. Although they may not read the information, they will notice that you took the time to send it to them.
Use these months to deepen your relationship with your customers. When business gets back to normal after the first of the year, youll have new things to ask them about and, more importantly, youll be viewed as a salesperson who is interested in more than just money.