State the purpose of your call

It s best if you can provide the purpose within a question. If we can show you a way to improve the quality of your product at a lower cost, would you be interested to know more? This is very likely to get a yes response. At this point, you re ready to start selling an opportunity to meet this person or to get their permission to provide them with more information. You re not selling your product yet you re selling what your product will do for him.