digital marketing trends

Digital Marketing Trends

Here's a list of digital marketing trends that all social media managers should know to inform their
11. Again customer experience is your only differentiator
44% of companies believe that customer service / customer experience will be the primary way their organization will set itself apart from competitors. What is your value-add? How do you tell the story AFTER the sale?
12. You cant pick which strategyto focus on and measure
42% of marketers believe that strategy building a cohesive plan and long-term view is of primary importance for building a brilliant customer experience. Unfortunately, you cant pick your strategy. Tools, culture, skills, technology, and data all need to be used to create a cohesive customer experience.
13. Marketings role
Marketing has to be both the voice of the customer to the enterprise, and the voice of the experience to the customer.
14. Insight vs analytics
Personalization depends on technology, but it is human insight that moves it beyond the algorithms relating products and people.
15. Mobile is an important part of the customer experience
33% of marketers will be placing the highest emphasis on marketing the customer experience as personalized and relevant as possible. However, only 4% will be focusing on marketing that experience as mobile friendly as possible. The two must be built together!
16. B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
17. Data shouldnt be ignored
Only 15% of marketers consider joining up data across all channels as a priority for the year ahead. Look for an future blog post from me on this topic. It is a massive mistake to keep ignoring the dream of one central repository for all customer data.
18. We are ignoring the power of geo targeting
32% of marketers are not exploring the opportunities presented by geo-targeting technology for delivering location-based notifications.
19. Agencies need to focus more on content optimization
The Adobe study found that 29% of companies listed content optimization as a top priority, yet 23% of agencies believe it should be a top priority. Content production is important but content optimization is the more powerful strategic tool.
20. B2B is more focused on content optimization
40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.