digital marketing trends

Digital Marketing Trends

Here's a list of digital marketing trends that all social media managers should know to inform their
31. Marketing automation becomesde rigueur
Marketing automation is nothing new. It is, however, bigger than ever. Marketing automation is now easy and affordable enough for any marketer with a budget to do it. Once upon a not-so-far-away time, the only organizations doing automation were big companies with world-recognized brand names.
Now, marketing automation is nearly a requirement for any business that wants to stay on top
32. Content creators are more necessary than ever
Ever since Web 2.0, the writing profession has had a heyday. Anyone and everyone could become a publisher. Anyone who had a voice could also have a platform on the web.
Now? Some content experts moan that there is too much content out there. Or is there? Content, often referred to as king is so essential to digital marketing that it cant be dismissed as a trend. While individual publishers may be overextending themselves by publishing too much, there will always be content. It will always be important.
33. The algorithm will change And change again
The search algorithm will change. It will infuriate you, delight you, confuse you, and disappoint you. But it will change.
Im referring, of course, to Googles search algorithm, the almighty search machine that decides which content ranks highest in the search engine results page (SERPs). Today, however, we need to consider Facebooks algorithm, Bings algorithm, and even the mashup of Twitter and Googles algorithm.
34. Conversion optimization has high ROI
If CRO, or conversion rate optimization, is not in your 2015 budget, I suggest you take a look at the possibility of introducing it. Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.
By thoroughly understanding users and split testing changes on a website, marketers can determine what elements of a website or landing page will produce the highest number of conversions.
The process pays off. Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.
35. Growth hacking will continue to evolve
In my opinion, one of the most fascinating trends in 2015 is the continued evolution of growth hacking. Growth hacking will continue to demonstrate its indomitable power in the face of unlikely odds.