digital marketing trends

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Stop relying on Google

Digital Marketing Trends

Here's a list of digital marketing trends that all social media managers should know to inform their
Stop relying on Google

Dont misinterpret this point. Im not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go arent anywhere near dethroning Google GOOGL -6.11%. What their rise indicates is that consumers want alternatives a choice not to depend on Google if they dont have to.
Marketers should take heed. Google is one basket, but it doesnt deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google. I advise digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.

Pricing is not a differentiator
ROI is still an issue for marketers
Customer journey is still top priority
Marketing automation becomesde rigueur
You cant pick which strategyto focus on and measure
Focus on customer experience is non geo specific
Mobile Just mobile
Insight vs analytics
Hiring data driven marketers are a key to success in the next five years
Paid advertising is here to stay
Agencies need to focus more on content optimization
More ...

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