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The decrease in demand gen and increase in CX

Digital Marketing Trends

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The decrease in demand gen and increase in CX

The focus will not be centered around demand generation or inbound marketing. It is about education and revitalizing the customer experience.


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The rise of marketing automation
Offline is the bride of online
Insight vs analytics
Marketings role
Mobile is an important part of the customer experience
Conversion optimization has high ROI
Pricing is not a differentiator
Mobile Just mobile
Still experimenting with digital
CX
Content creators are more necessary than ever
Agencies need to focus more on content optimization
More ...


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