How to ask for what you want

and what to say when you don't get it.

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. - Michelangelo

Many people find it difficult to ask for what they want or to complain about poor service even when they are fully justified. They think it's impolite. They don't like upsetting people, or worry they might be met with hostility. They prefer to 'put up and shut up'. Why? There are two main root causes:

1. Low self-esteem; feeling unworthy of getting what they want.
2. Not knowing how to ask or complain effectively.

Confident people aren't afraid to complain. They're happy to ask for help when they need it. They find out what they're entitled to, and refuse to settle for any less. They know it's better to ask and run the risk of being turned down than to bottle up their grievances and lose out for sure.