Make your site different

Many websites have taken search engine optimization efforts too far. They have heard that search engines look for quality text based information that is relevant to the search term entered and turned their website into batches of reading material. Frankly, if customers want to read, theyll go to the library.
Most people are attracted to a visual experience. Graphic presentations not only draw their attention, but it helps them remember you. Textual material is important and if you cant use text embedded in your graphics, dont go overboard with text. It may draw the search engines attention but search engines are never converted into customers, humans are.