Guard Your Time

Time has a price tag and its easy to overspend. Years ago I used to run a large commissioned sales force. Our sales people had two tasks; Prospecting & setting appointments and making the sales presentation. I showed out sales people that assuming they closed half of their sales the time spent in front of a client was worth over $200 hour. So why not pay someone $10 an hour to prospect and set appointments for them. I even pointed out that our top three salespeople were doing that with great success. Yes almost none of them would invest the money to hire someone. That is like walking down the street and stepping over a $20 bill to pick up a $1 bill.
There are two types of tasks: high value tasks and low value tasks. Doing miniscule tasks that you could easily farm out or that you could subscribe to an automation service to perform is just silly. It wastes your time and therefore hurts your income. Spend your time on the high value tasks that make you money