Research the company

In almost every interview situation, you will be asked, at some stage, to confirm what you know about the organisation to which you are applying. The detail and complexity of your answer depends on the role you are applying for and the level of seniority, but it is critical that you demonstrate that you have done your homework and understand the company, the market and the competitor landscape. Their website is always a good research tool and if you have time, call the company and ask them to send you any relevant corporate communications.