Research the Target Company

To be well prepared is half the victory. Still, Im surprised how many candidates would arrive at interviews, even for senior level positions, and not having studied our values, mission statement, leadership principles, products, etc. Why would they have not reviewed our Internet site, not read our latest press releases, why would they have no idea about what our competitors are doing, what our current and future challenges could look like? Dont get me wrong Its not about being or becoming an expert about the company and role in question. Its more about having acquired a sound knowledge before the interview to be able formulating your own, knowledgebased opinion which youll need to express at the interviews.