Even though a shampoo boasts a fancy sounding ingredient it might not do any good

Ive seen some shampoos that contain olive oil or caviar, says celebrity stylist Philip Pelusi, owner of New York Citys Tela Design Studio. But for it to make a difference, the shampoo needs to contain anywhere from one to five percent of that ingredient. Similarly, Pelusi advises being wary of bold claims. When companies make a big promise, they have to deliver results right away. So if you use a conditioning shampoo, it may work well the first few times, but you might notice it over delivering creating a buildup