Bjorn Borg

On the bridge that connects Namath to Clay Matthews, Jr. on the long haired athlete continuum, stands one man, and he a hirsute Swedish tennis pioneer. Known for his storied rivalry with the mercurial John McEnroe, Borg was also the sport first sex symbol. He would adjust his iconic headband in a ritualistic fashion before each match. Had Borg been mediocre, his fussiness would have been criticized. Instead he became a mainstay in fashion spreads. Gorgeous women were his reward.