MV Augusta F4CC

WHAT makes a motorcycle not some rare collectible, but a new, limited-production model worth $120,000? That was the first question asked by most everyone I told about my miles of test-riding the MV Agusta F4CC, a wickedly purposeful machine from Varese, Italy. The best I could do was to answer with another question: What makes a few special wristwatches cost, say, half a million dollars? For that matter, what justifies the price of a fountain pen or a bottle of wine that sells for tens of thousands of dollars?