What If I Cant Match A Competitors Offer

a. If your competitor is offering 50 percent off over a four day weekend and you cant afford the extra inventory or the mark down for that long, what can you do?
b. Offer a better deal for a shorter time. Try offering 60 percent off on Saturday only. You will still drain off a lot of his customers on a busy sale day and you will be perceived as a better place to do business.