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Know Your Audience

Ideas to Boost Business

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Know Your Audience

Dont address the sea of 500,000 nameless and faceless people who will receive your info.In your ads, brochures, mailings etc. pick one customer you know and like and write the copy to that one individual as though you were sitting down and having a conversation about your business.


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Put Your Website Address Everywhere
Users go off line to ring up high ticket sales
Use One Media To Direct Your Customer To Another
Do What The Winners Do
Say Thanks For The Memory
Look Like News In The Newspaper
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When emotion and reason come into conflict
Ts And Cs
Is Bigger Better
Examine Promotional Materials
Add Personality To Your Business
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