Is Bigger Better

a. Should you use your limited advertising budget to create larger, more visible ads that restrict you to advertising less frequently, or smaller, less visible ads that you can then afford to run more frequently?
b. The Answer: smaller ads more frequently. Most people even those who are likely candidates for your products typically dont respond to ads the first time they see them.
c. Prospects may need to see the ad a number of times before they take action.