Marketers become ridiculously proud of their writing

In our online social world, we recognize that all marketers are writers. Everybody writes, and thats true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency they tell the world who we are, as Beth Dunn points out. They can make us look smart or they can make us look stupid and so being able to communicate well in writing isnt just nice; its necessity.
Are you thinking writing doesnt matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg use your best words to convey depth under the surface. That means youre got to choose those words well, and write with economy and the style and the end reader in mind (theres that empathy thing again!). Thats true whether youre writing a listicle or the words on a Slideshare deck or the opening paragraph Lee wrote at the top of this post