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ROI is still an issue for marketers

Digital Marketing Trends

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ROI is still an issue for marketers

32% of marketers are not confident or are neutral in their ability to measure return on investment for digital marketing opportunities. However,80% of marketers agrees that their marketing activity will be more measurable in 2015.


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B2B and B2C are getting closer
CX
Growth hacking will continue to evolve
Mobile Just mobile
Data shouldnt be ignored
You cant pick which strategyto focus on and measure
Social conversion is coming
The decrease in demand gen and increase in CX
Video is growing as an exciting opportunity
Marketers become ridiculously proud of their writing
B2B is more focused on content optimization
Conversion optimization has high ROI
More ...


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