Content marketing is exciting but hasnt grown
Digital Marketing Trends
Content marketing is exciting but hasnt grown
Content marketing still remains an exiting initiative for most digital marketers. 15% believe it is the single most exciting initiative for 2015. It was 15% in 2014 as well.
The decrease in demand gen and increase in CX
Insight vs analytics
B2B is more focused on content optimization
You cant pick which strategyto focus on and measure
ROI is still an issue for marketers
Stop relying on Google
Mobile Just mobile
Offline is the bride of online
Paid advertising is here to stay
CX
Growth hacking will continue to evolve
Still experimenting with digital More ...
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