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B2B is more focused on content optimization

Digital Marketing Trends

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B2B is more focused on content optimization

40% of B2B marketers selected content optimization as a top priority for 2015, compared to only 24% of B2C marketers.


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Mobile is an important part of the customer experience
Pricing is not a differentiator
Offline is the bride of online
Hiring data driven marketers are a key to success in the next five years
Insight vs analytics
ROI is still an issue for marketers
The algorithm will change And change again
Content marketing is exciting but hasnt grown
Video is growing as an exciting opportunity
Still experimenting with digital
Paid advertising is here to stay
Again customer experience is your only differentiator
More ...


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