B2B and B2C are getting closer
Digital Marketing Trends
B2B and B2C are getting closer
B2C marketers are 18% more likely than their B2B counterparts to be focusing their efforts on targeting and personalization. In 2014, they were 55% more likely.
B2B is more focused on content optimization
CX
Customer experience is your only differentiator
Stop relying on Google
Insight vs analytics
Offline is the bride of online
Marketers become ridiculously proud of their writing
Data shouldnt be ignored
Video is growing as an exciting opportunity
We are ignoring the power of geo targeting
Marketing automation becomesde rigueur
You cant pick which strategyto focus on and measure More ...
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