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Conversion optimization has high ROI

Digital Marketing Trends

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Conversion optimization has high ROI

If CRO, or conversion rate optimization, is not in your 2015 budget, I suggest you take a look at the possibility of introducing it. Conversion rate optimization is the process of maximizing the number of site visitors who convert or make a purchase.
By thoroughly understanding users and split testing changes on a website, marketers can determine what elements of a website or landing page will produce the highest number of conversions.
The process pays off. Instead of paying big bucks for ad placements and organic traffic, marketers can instead funnel more of their existing traffic into sales.


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The algorithm will change And change again
B2B is more focused on content optimization
Stop relying on Google
Agencies need to focus more on content optimization
Content creators are more necessary than ever
We are ignoring the power of geo targeting
Again customer experience is your only differentiator
Marketing automation becomesde rigueur
Mobile Just mobile
Still experimenting with digital
You cant pick which strategyto focus on and measure
Paid advertising is here to stay
More ...


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