digital marketing trends

Stop relying on Google

Digital Marketing Trends

Here's a list of digital marketing trends that all social media managers should know to inform their
Stop relying on Google

Dont misinterpret this point. Im not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go arent anywhere near dethroning Google GOOGL -6.11%. What their rise indicates is that consumers want alternatives a choice not to depend on Google if they dont have to.
Marketers should take heed. Google is one basket, but it doesnt deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google. I advise digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.


Marketers become ridiculously proud of their writing
Customer journey is still top priority
Content creators are more necessary than ever
B2B is more focused on content optimization
Content marketing is exciting but hasnt grown
Offline is the bride of online
You cant pick which strategyto focus on and measure
Video is growing as an exciting opportunity
The decrease in demand gen and increase in CX
Customer experience is your only differentiator
Mobile is an important part of the customer experience
Conversion optimization has high ROI
More ...

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