digital marketing trends

Stop relying on Google

Digital Marketing Trends

Here's a list of digital marketing trends that all social media managers should know to inform their
Stop relying on Google
Dont misinterpret this point. Im not saying that Google is not on its way out. After more than a decade of domination, however, it may be on the decline. Up-and-comers like Duck Duck Go arent anywhere near dethroning Google GOOGL -6.11%. What their rise indicates is that consumers want alternatives a choice not to depend on Google if they dont have to.
Marketers should take heed. Google is one basket, but it doesnt deserve all your marketing eggs. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Google. I advise digital marketers to rely less on Google, and engage more direct forms of interacting with their target market.

The algorithm will change And change again
The rise of marketing automation
Hiring data driven marketers are a key to success in the next five years
Conversion optimization has high ROI
B2B and B2C are getting closer
Customer experience is your only differentiator
Marketing automation becomesde rigueur
Still experimenting with digital
Focus on customer experience is non geo specific
Content marketing is exciting but hasnt grown
Customer journey is still top priority
New payment methods are on the rise
More ...

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