Understand the buyers journey

In the past we had many different lead offers using only discounts; everything from 20% off to buy one get one free. Take a minute to understand your potential customers decision chain, and whats most important to them. Once you do that, you can match the right offer. We now offer a free trial of our product to get leads to the top of the funnel. Then we try and educate them about the value of language learning, and throw in a tasty offer offer from time to time. With this multi staged approach, were beginning to see much higher conversion rates and lower CPA.