Experiment

We set aside 25% of our marketing budget to try new things. There are so many new tools, services and mediums to try. Unless you are strict about setting budget aside, you can keep doing the same thing over and over and miss opportunities to discover new things that could end up seriously paying off.Having just seen Life of Pi, it occurs to me that online marketing for small businesses is like being that young man in a tiny boat at sea. You have a set number of things you can use to survive and thrive a net, a spear, resilience and creativity. Use them all and get to safe shores. You may even find you can outrace the big cruise ships in reaching your customers.