Most of your decisions are subconscious

Although you like to think that all of your decisions are carefully controlled and thought out, research tells us that most of our everyday decisions are actually subconscious. There is a reason for this though. Every second our brains are bombarded with over 11 millions individual pieces of data and because there is no way we can consciously sift through all of it our subconscious mind, following certain rules of thumb, helps us out.