Honda Urban SUV Concept

Though Honda buyers often flock to the company for its consistently high quality ratings over innovative looks, Honda saw huge success with its cute Honda Fit design. Thats why its surprising that this vehicle, a small crossover considered to be the larger evolution of the Fit, is so lackluster in its design. This is Hondas attempt to grow its presence in the small SUV segment, but that will be tough, given the fierce competition, where stand-out design is pivotal.